1. PERSONNEL
Edward T. Harper, editor
Diane McKeithan, business manager
Beth Powell, advertising manager
(910) 457-4568

2. REPRESENTATIVES
North Carolina Press Services Inc.
5171 Glenwood Avenue, Suite 364
Raleigh, NC 27612
(919) 787-7443

3. COMMISSION AND TERMS OF PAYMENT
a. Retail rates are non-commissionable.
b. Cost of advertising is payable at the time of purchase unless the advertiser or his agent has established credit with The State Port Pilot.
c. Balances not paid by the 25th day of the month are subject to a charge of 21 percent APR.
d. Accounts more than 60 days past due will void a contract
agreement and the open rate will be applied retroactively.
e. The billing period for The State Port Pilot begins on the first day of each month and ends on the last day of the month.
f. Political and "going out of business" advertising is accepted
only with payment in advance.

4. GENERAL POLICY
The publisher reserves the right to reject or cancel any advertising. The publisher will not be responsible for typographical errors or misprints beyond cancellation of the charge for the space of the item affected. The publisher assumes no responsibility for errors in any advertisement greater than the cost of the advertisement.

5. ADVERTISING RATES
(For classified rates, see number 17)
Rates effective July 1, 2007, through June 30, 2008

LOCAL RETAIL ADVERTISING
(per column inch)

OPEN RATE................................................................$8.00

DISCOUNT RATE........................................................ $6.50
Thirteen or more consecutive weeks (contract required); or at least 150 column inches during the billing period.

SERVICE DIRECTORY................................................ $12.00
(Contract required — 13 or more consecutive weeks)

CHURCH PAGE.......................................................... $12.00
(Contract required — 13 or more consecutive weeks)

AGENCY ADVERTISING RATE (Commissionable)..............$9.20

LEGAL ADVERTISING

Per line, per insertion.................................................. $0.90
Notice to creditors..................................................... $50.00
(Paid in advance; if billed, regular per-line rate applies)
Bordered public notices (per column inch).........................$8.00

PRE-PRINTED INSERTS

Single-sheet or 4-8 tabloid pages, per thousand .......... $40.00
12-20 tabloid pages.................................................. $45.00
24-48 tabloid pages.................................................. $50.00

Zone delivery is available. Preprinted inserts of extraordinary weight or dimensions are subject to acceptance by the publisher.

DELIVERY

Pre-printed inserts should be delivered to:
The State Port Pilot
c/o The News Reporter
127 West Columbus Street
Whiteville, NC 28472
Receiving hours are Monday through Thursday, 9 a.m. to 5 p.m.; Friday, 9 a.m. to noon. For holiday delivery, advance scheduling is recommended. The telephone number is (910) 642-4104.

DEADLINES

Insertion orders for pre-printed inserts must be received by The State Port Pilot at least seven days prior to the date of insertion. Inserts must be delivered to the Whiteville printing facility no later than Friday before scheduled insertion. Local inserts delivered to the Southport office of The State Port Pilot must be received by Friday.

6. GROUP COMBINATION RATES
Not available

7. COLOR RATES AND AVAILABILITY
One stock color with black.........................................$125.00
Two stock colors with black .......................................$250.00
Full color.................................................................$250.00

Color reservations must be made by noon on Friday preceding the date of publication. Availability of full color may be limited.

8. SPECIAL R.O.P. UNITS
Not available

9. SPLIT RUN
Not available

10. SPECIAL SERVICES
a. Basic design and layout services are provided the advertiser at no additional charge. All work is copyrighted, however, and may not be reproduced without permission of the publisher.
b. Rates for specially requested photographic or art work may apply and are available upon request.
c. There is no additional charge for in-house photography work. Photography work outside the office may be charged on the basis of time and distance. The advertiser may be asked to provide a suitable illustration if, in the publisher’s judgment, staff photography is not feasible.

11. SPECIAL PAGES/SECTIONS
The State Port Pilot will honor requests for placement of advertising by newspaper section whenever possible. Position, however, is neither sold nor guaranteed.

12. R. O. P. DEPTH REQUIREMENTS
Minimum size display advertisement accepted: one column inch. Advertising ordered more than 19 inches in depth will be charged as full depth (21 inches).

13. CONTRACT AND COPY REGULATIONS
a. All advertising not covered by a signed agreement will be
charged at the open rate unless the frequency or volume discount requirement is met.
b. The State Port Pilot reserves the right to adjust rates in
accordance with any new rate schedule which may be adopted.
c. In the event of an error in an advertisement on the part of the publisher, the liability of The State Port Pilot will be limited to the cost of the advertisement. Full credit will be given when the error destroys the effectiveness of the advertisement; pro-rated credit will be given when the effectiveness of the advertisement is diminished. The advertiser should check the first appearance of an advertisement for correctness, as the publisher will be liable for only one incorrect insertion. Faxed proofs are immediately available upon request.
d. Advertising is accepted with the understanding that the
merchandise or services offered are accurately described and
willingly sold to customers at the advertised price. Deceptive or misleading advertising is never knowingly accepted.
e. Cancellation of advertising before the term previously agreed upon must be requested by the advertiser in writing and should be acknowledged by the publisher.
f. The word “Advertisement” will be printed at the top of any
advertisement which could be mistaken for news content.
g. Political advertising must bear the legend “Paid for by
(committee or individual)” within the advertisement, in
accordance with North Carolina General Statutes.

14. CLOSING TIMES/DEADLINES
Real estate advertising — noon Friday
Color ads — noon Friday
Classified advertising — 2 p.m. Monday
Retail display advertising — noon Tuesday
(Proofs require copy submission 24 hours in advance of these deadlines)

15. MECHANICAL MEASUREMENTS
Standard broadsheet — six columns to a page R.O.P.; image area 11.5 inches wide by 21 inches high (SAU).

1 column (width)..........................................................1.75”
2 column......................................................................3.7”
3 column.....................................................................5.65”
4 column.......................................................................7.6”
5 column ....................................................................9.55”
6 column ....................................................................11.5”

16. SPECIAL CLASSIFICATIONS/RATES
Not available

17. CLASSIFIED RATES/DEADLINES
Rates are based on 20 words or less. Acceptance of classified
advertising is in accordance with regulations that apply to other advertising in The State Port Pilot.

One insertion................................................................. $7.00
Two insertions.............................................................. $13.00
Three insertions............................................................ $18.00
Four insertions...............................................................$22.00 Subsequent insertions, per week add................................ $3.00

Rates are based on consecutive insertions. For each word over
20, add 10 cents per insertion. The normal deadline for classified
advertising is 2 p.m. the Monday prior to first insertion of the
advertisement. All classified advertising must be paid in advance.

18. COMICS
Not available

19. MAGAZINES
Not available

20. CIRCULATION
Average paid circulation month of June, 2007—10,420

SPECIAL SUPPLEMENTS

The State Port Pilot publishes spring and fall editions of “Cape Fear Coast,” a popular supplement to the newspaper that also is placed in high-traffic locations. The Pilot also publishes the program for the NC Fourth of July Festival. Advertising in these and other expanded distribution supplements is available at the
following non-commissionable rates.

BLACK & WHITE RATES

Full page.................................................................$330.00
One-half page..........................................................$180.00
One-quarter page.......................................................$90.00
One-eighth page........................................................$60.00

FULL COLOR RATES

Full page.................................................................$630.00
One-half page..........................................................$330.00
One-quarter page.....................................................$165.00
One-eighth page........................................................$98.00

SPECIFICATIONS

Page size........................................9.25” wide by 10.25” high